Members and guests of the FBC gathered at the end of October at the beautiful Address Montogomerie terrace to mingle and network. Participants from Finnish companies visiting UAE from the sectors of bioeconomy, cleantech and water took part in the event.
Maria Sillanpaa, Founding Director of Sustainability Advisory, provided an overview of the ground-breaking Conscious Consumer UAE consumer insight study, the results of which were published late last year. The aim of our study was to understand the extent to which sustainability is important to UAE consumers and how it is affecting their consumer behaviours and attitudes. The study also sought to understand consumer expectations for businesses and the government in promoting responsible consumerism.
The event was organised together with Finncham and the Finnish Arab Business Association.
Pictured on the left Maria Sillanpää, presenter of the survey results, together with hosts Chairman of Saky Tytti Sirola, Jenni Isola Senior Adviser International Affairs at Finland Chamber of Commerce and Jaana Räsänen-Pentti, Honorary Chairman of the Finnish Business Council.
Pictured on the right Jukka Hämäläinen, Head of Region (MENA) Business Finland and Seppo Keränen, Senior Advisor Business Finland Dubai
