1. Tell us about your company Avec Heli Events?
I started my business in 2016 after working for many years in international sports events. I specialize in expert event management for corporate clients, creating bespoke luxury events in Finland, Europe, and the UAE.
Dubai holds a special place in my heart, and that is why I want to support Finnish companies looking to organize events there to showcase their products or services, make new business connections, or strengthen relationships with existing customers.
2.What is your favourite event you have organized, and what made it stand out for you personally?
It's hard to pick just one, but if I had to, I would choose Finland's National Day during EXPO 2020 in Dubai. It was a perfect blend of international atmosphere, business promotion, protocol, entertainment, amazing experiences, and spectacular venues. The Al Wasl Dome is the most impressive venue I have ever experienced.
3.What would be your Top 5 tips for arranging a successful event?
A well-planned and executed event can be a powerful tool for marketing and sales. Here are my top five tips:
Define clear goals and objectives – Every aspect of the event should be designed with the overall purpose in mind. Know what you want to achieve and keep the goals in mind in every step of the planning.
Design engaging content and messaging – Use a variety of formats to share information. Avoid relying solely on traditional keynote presentations; mix it up with interactive sessions, panels, or multimedia elements.
Facilitate networking opportunities – One of the main reasons people attend live events is to make connections. It’s also an ideal opportunity for sales teams to strengthen relationships with clients and prospects.
Create memorable experiences – People often remember the unique, fun, or unexpected elements of an event more than the information shared. Incorporate side programs like dinners, entertainment, or special activities to leave a lasting impression.
Focus on post-event follow-up – Leverage the event’s success by sharing content afterward, promoting your brand, and nurturing the new connections you’ve made. This helps maximize the long-term value of the event.
4.How do you recharge your batteries when you are not working?
I love traveling and wish I could do it more! In my daily life, I enjoy hosting small gatherings with friends, and my favorite is apéro evenings—a French-style after-work get-together with champagne and small bites.
